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Hoka One One
Hoka One One (pronounced “O-nay, O-nay”) was started on a wild idea by Mermoud and Jean-Luc Diard, who also formerly worked for Salomon as the head of its now-defunct design center in Boulder and later as its CEO. Originally, the intent was to make modern trail running shoes for the rugged mountain races in the Alps, Pyrenees and Dolomites. The widebody design concept was somewhat based on the oversized technology that had been successfully used in powder skis, mountain bike tires and tennis rackets. A bigger sweet spot, Mermoud suggested, would apply similarly in running. It's a difference you have to feel to believe.
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